In the wake of Sarbanes-Oxley, failing to manage and protect your IP can not only result in a loss of revenue, but it can also land your company in court. Under SOX, corporate management has a heightened duty to monitor and manage company assets, including intangible assets like patents, copyrights and trademarks. Plaintiffs' attorneys have gotten wise and have already begun to start filing class action suits based on IP mismanagement and inaccurate reporting.

Yet even with SOX looming overhead, few companies and universities have a handle on their IP assets and are not leveraging them to the maximum potential. Now, more than ever, IP attorneys and business managers need to have a clear understanding of IP issues and the resounding impact they have on the company's bottom line.

To help companies maximize returns on their IP assets and minimize legal risks, West Legalworks has created this strategic IP asset management program. We will provide you with a framework for cultivating, exploiting, tracking and protecting your intangible assets. We have brought together a distinguished faculty of experts who will share their insights and best practices for leveraging your IP portfolio and defending against IP litigation.

Topics covered include:

• What type of public disclosures may result in risky IP litigation?
• New approaches to valuating your IP assets
• The latest in patent auctions
• "Downside" of careful due diligence
• Uncovering overlooked opportunities through corporate IP
  audits
• Implementing a company-wide IP strategy