Strategic Tools and Best Practices for Leveraging
Your IP in Today’s Competitive Market
“It is not enough to understand the laws of Intellectual Property. It must be actively
used as a management tool to direct businesses into the future.” – James Conley,
Kellogg Center for Research and Technology
Intangible assets, including intellectual property, account for nearly one-third of the value of all U.S. stocks, about $5
trillion to $5.5 trillion, or 45% of U.S. GDP, this according to the Wall Street Journal. Successful intellectual property
portfolio management, therefore, is essential to a business’s continued growth and development. Failing to manage
and protect your IP can result in lost revenue and may also lead to loss of future rights.
Now, more than ever, attorneys must be equipped with up-to-the-minute legal and business strategies for successfully
managing, enforcing and protecting patents, copyrights, trademarks and other intangible assets. West Legalworks and
the Intellectual Property Law Association of Chicago (IPLAC) have created this one-of-a-kind event to help you protect your
(or your client’s) IP from legal challenges. We have brought together a distinguished faculty of patent, trademark and
copyright experts to share their experiences and insights to date.
These experts will address such key issues as:
-
Identifying the right licensing strategy for your company
- Impact of KSR, MedImmune, eBay and other key decisions on your patent portfolio
- Latest news on patent auctions
- Keeping the lid on trade secrets and what to do when they’re exposed
- Advantages of an ITC action over litigation in U.S. courts
- Common mistakes to avoid when litigating an IP infringement case
- Key areas where IP lawyers inadvertently find themselves in ethical troubles
Busy Schedule! Can't Attend?
If you are busy and cannot attend the conference, we can send you the conference materials. It is simple! Just click on "Register Now" button on the left navigation bar and follow the steps to purchase the available materials:
|
